With web and multimedia design there is the opportunity to add a little fun and creativity to your logo by creating a simple animation effect. Obviously this process isn’t limited to just your logo; animating an element can help draw attention to a particular object or area of a webpage or digital presentation.

This tutorial covers the process of animating the lemon to fall into place with a characteristic thud using squash and stretch techniques, then pulsating at an increasing rate until suddenly popping. The animation then begins again with the lemon falling into place.

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