When designing Flash ads for deployment over an ad network it’s required for the ad to have tracking capabilities embedded within it. This is accomplished through proper use of the ClickTAG ActionScript statement. ClickTAG will determine the behavior of the ad when the user interacts with it. It will also allow the ad network to track the ad, the number of impressions delivered and the click-through rate.
In this tutorial we’ll learn how to create a Flash ad for deployment.
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